This project reimagines the visual identity of country musician Townes Van Zandt, focusing on packaging and branding that could feel current while still honoring the surreal, poetic qualities of his songwriting. I wanted the design to capture the mythology surrounding him—his stark imagery, dry humor, and dreamlike narratives.

The illustration combines bold graphic shapes, symbolic elements, and a palette drawn from Southwestern landscapes to echo the atmosphere so expertly conveyed in his music. Paired with contemporary typography, the design creates a flexible system that could extend across album packaging, posters, or promotional materials, offering a refreshed but respectful take on Van Zandt's enduring aesthetic.